Cognel

Better outcomes through better reasoning.

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Make decisions that drive results

Every day, good ideas stall because decisions lack a clear reasoning structure. Cognel helps you think clearly, align your team, and improve the quality of your decisions — faster and smarter.

Solution: Cognel Guides

A Cognel Guide is an AI-powered workflow that walks you through complex decisions step by step. You stay in control; Cognel keeps you focused, structured, and action-oriented.

0-Guide Finder

Find the right Guide for your situation.

Helps you determine which Cognel Guide is best suited for a specific situation. Use this when you are unsure where to start or which Guide fits your needs.

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ACT Series

Systematic frameworks for problem-solving, goal clarification, and navigating uncertainty.

DRAFT

FundHunt V4

Interactive fundraising guide for innovators.

An interactive, personalized fundraising tutorial for innovators. Discusses many different types of funding and evaluates whether they can be applied to your project. After completing FundHunt, you will (A) understand fundraising much better and (B) have a first idea of which funding sources might work for you. Based on the fundraising teaching of Jan Fülscher.

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MDMV V4 - Metrics-Driven Market Validation

Identify ideal B2B customers (German & English).

Negotia Series

Complete negotiation preparation framework with 4 specialized guides.

DRAFT

ZEN Series

Stress management and burnout prevention tools.

Team

Cognel is built by a growing group of innovators passionate about better decisions. Below is the core team leading the way.

Jan Fülscher

CEO & Co-Founder
Jan

Entrepreneur and startup coach with 20+ years of experience in innovation, fundraising, and ecosystem building.

Catalina Ortiz

COO & Co-Founder
Catalina

Engineer and product-minded operator focused on building human-centered, tech-enabled experiences.

Marco Früh

CTO
Marco

Financial expert and cybersecurity consultant focused on protecting organizations through fraud prevention and risk management.

Christoph Räss

CMO
Christoph

Engineer and strategist aligning innovation, leadership, and growth in fast-moving environments.

Beyond the core team, Cognel is supported by a wider network of experts helping shape the future of AI-guided decision-making.

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How Cognel Helps You Move from Uncertainty to Action

Making great decisions is hard. Cognel makes it easier with just enough structure to turn uncertainty into confident action.

  1. 1

    Get in touch

    Tell us about your decision, challenge, or use case. We'll help you understand how Cognel can support your process.

  2. 2

    Get a guided introduction

    Join a short online session where we walk you through the Cognel app, showcasing key features and decision-making workflows.

  3. 3

    Try Cognel with free credits

    Receive free credits to explore Cognel on your own and experience how structured thinking leads to better decisions.

Contact

Interested in free credits and a short online introduction? Startups can get in touch with Jan, and established companies can connect with Catalina to explore tailored opportunities.

Shaping the future of strategic decision-making with AI.