Cognel

Better outcomes through better reasoning.

Get in touch to take the next steps

Make decisions that drive results

Every day, good ideas stall because decisions lack a clear reasoning structure. Cognel helps you think clearly, align your team, and improve the quality of your decisions — faster and smarter.

Solution: Cognel Guides

A Cognel Guide is an AI-powered workflow that walks you through complex decisions step by step. You stay in control; Cognel keeps you focused, structured, and action-oriented.

0-Guide Finder

Find the right Guide for your situation.

Helps you determine which Cognel Guide is best suited for a specific situation. Use this when you are unsure where to start or which Guide fits your needs.

Explore in App

ACT Series

Systematic frameworks for problem-solving, goal clarification, and navigating uncertainty.

1 / 4

ACT-Advisoria

Analyze Your Business Problem & Build an Action Plan

Helps organizations tackle challenges by guiding them from identifying root causes to building a concrete action plan. It adds a reflective step to uncover personal, organizational, or external barriers that could block execution. Based on the Root Cause Analysis approach.

ACT-Claria

Clarify and Choose Your Goal, Develop an Action Plan

Helps you clarify a goal, understand your situation, explore options, and commit to action. Use when you want structured self-coaching; do not use when you want advice or expert answers. Follows the GROW coaching method.

ACT-Navigia V2

Solve Uncertain Problems

Turns a messy, uncertain situation into 1–3 next actions that fit what you can actually do right now. Use when you feel stuck, unsure, or resource-limited. Do not use when the goal, resources, and path are already clear. Based on effectuation research by Saras Sarasvathy.

ACT-Priorista

Select the best option of various alternatives

Where's your best chance to win? Priorista helps startups and companies cut through uncertainty by ranking opportunities based on effort vs. impact. With limited time, money, and people, it guides you to invest where the odds of success are highest.

Explore All in App
DRAFT

FundHunt V4

Interactive fundraising guide for innovators.

An interactive, personalized fundraising tutorial for innovators. Discusses many different types of funding and evaluates whether they can be applied to your project. After completing FundHunt, you will (A) understand fundraising much better and (B) have a first idea of which funding sources might work for you. Based on the fundraising teaching of Jan Fülscher.

Explore in App

MDMV V4 - Metrics-Driven Market Validation

Identify ideal B2B customers (German & English).

1 / 2

MDMV V4 (German)

Identifizieren Sie ideale B2B-Kunden

Ein strukturierter Prozess zur Identifikation der idealen B2B-Kunden für eine Innovation. Verwenden Sie diesen Prozess, wenn Sie eine Technologie oder Innovation haben, aber noch nicht wissen, wer der ideale Kunde ist. Nicht verwenden, wenn Sie den Kunden bereits kennen, eine Lösung für ihn entwickeln möchten oder ein B2C-Geschäftsmodell aufbauen. Basierend auf der MDMV-Methode von Jan Fülscher.

MDMV V4 (English)

Identify Ideal B2B Customers

A structured process to determine the ideal B2B customers for an innovation. Use when you have a technology or innovation but do not know the ideal customer yet. Do not use if you already know the customer and need to find the best solution for them. Do not use for B2C business models – MDMV only works for B2B. Follows the MDMV Method by Jan Fülscher.

Explore All in App

Negotia Series

Complete negotiation preparation framework with 4 specialized guides.

1 / 4

Negotia / START

Choose the Right Negotiation Guide

The first Negotia Guide to run. Helps you determine which aspects of your negotiation are cooperative, distributive, or confrontational. Each aspect requires a different negotiation style and Guide. Use the output with Negotia / Convergia, Bargaina, or Protegia.

Negotia / Bargaina

Distributive Negotiation

Helps you plan distributive negotiations ("splitting the pie"). Develops a clear bargaining range, opening anchor, and concession strategy. Based on Lax & Sebenius – Manager as Negotiator.

Negotia / Convergia

Cooperative Negotiation

Helps you plan cooperative negotiations ("making the pie bigger"). Supports defining issues, building package offers, and setting fairness criteria. Based on the Harvard Negotiation Project approach.

Negotia / Protegia

Confrontational Negotiation

Helps you plan confrontational negotiations or situations where the other party has power over you. Focuses on boundaries, pressure-response scripts, and process protections. Based on William Ury – Getting Past No.

Explore All in App
DRAFT

ZEN Series

Stress management and burnout prevention tools.

1 / 2

ZEN-Calmoria

Learn Your Triggers, Respond with Calmness

Helps you analyze stressful moments and your reactions so you can respond more calmly next time. Uses REBT and the ABC(DE) model to examine beliefs without dismissing your values.

ZEN-Spatia

Stress Management and Burnout Prevention

Helps founders and SME managers create breathing room now and build simple guardrails for a sustainable pace. Uses a narrative, non-clinical check-in. Not intended for diagnosis, therapy, or emergencies. Based on the JD-R model and related stress-coping theories.

Explore All in App

Team

Cognel is built by a growing group of innovators passionate about better decisions. Below is the core team leading the way.

Jan Fülscher

CEO & Co-Founder
Jan

Entrepreneur and startup coach with 20+ years of experience in innovation, fundraising, and ecosystem building.

LinkedIn Mail

Catalina Ortiz

COO & Co-Founder
Catalina

Engineer and product-minded operator focused on building human-centered, tech-enabled experiences.

LinkedIn Mail

Marco Früh

CTO
Marco

Financial expert and cybersecurity consultant focused on protecting organizations through fraud prevention and risk management.

LinkedIn Mail

Christoph Räss

CMO
Christoph

Engineer and strategist aligning innovation, leadership, and growth in fast-moving environments.

LinkedIn Mail

Beyond the core team, Cognel is supported by a wider network of experts helping shape the future of AI-guided decision-making.

Try Cognel

How Cognel Helps You Move from Uncertainty to Action

Making great decisions is hard. Cognel makes it easier with just enough structure to turn uncertainty into confident action.

  1. 1

    Get in touch

    Tell us about your decision, challenge, or use case. We'll help you understand how Cognel can support your process.

  2. 2

    Get a guided introduction

    Join a short online session where we walk you through the Cognel app, showcasing key features and decision-making workflows.

  3. 3

    Try Cognel with free credits

    Receive free credits to explore Cognel on your own and experience how structured thinking leads to better decisions.

Contact

Interested in free credits and a short online introduction? Startups can get in touch with Jan, and established companies can connect with Catalina to explore tailored opportunities.

Shaping the future of strategic decision-making with AI.